How to Find a Great PR Hire
This is a guest post by Holly Regan, managing editor of Software Advice. Many companies are building in-house teams of professionals who are well-steeped in traditional PR, but also are savvy about...
View ArticleGoogle Zebra a “Merchant” of Doom by @mcsearchnut
Recently, a certain search engine’s algorithm updates have not been so nice to most of the web. These Agents of G.O.O.G.L.E (yes I’m a Marvel fan!) arrive quietly, then tear relentlessly through the...
View ArticleAnnouncing Get Blogging: Your Four-Week Roadmap for Starting Your Blog
by Ali Luke Daniel and I are very happy today to be able to announce our brand new course, Get Blogging. It’s aimed at new bloggers who haven’t yet got their blog online – though if you’re a little bit...
View ArticleBing Integrates TripAdvisor Tools, Content Into Search Results
Travel site TripAdvisor made two Microsoft-related announcements today. The company announced a Windows 8.1 app. But more significantly TripAdvisor and Bing are now presenting TripAdvisor content and...
View Article5 Marvelous Possibilities We’d Like To See From The Disney and Netflix Deal...
Image Source: Wikipedia We’re still trying to wrap our collective heads around that recent Disney and Netflix deal that would bring four Marvel superheroes to the online video site. If, for some...
View Article25 Of The Most Engaged Brands On Instagram by @johnrampton
Ah, Instagram. Why do we love you so much? Each of the Top 25 Brands on Instagram could probably give us 25 reasons why they love it, which may have a lot to do with those dollars signs. Instagram...
View ArticleBoostCTR CEO Talks Audience Bidding As The Future of Ad Industry by...
In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with David Greenbaum from BoostCTR about the future of the advertising industry, specifically about...
View ArticleHow to Zero-In on Hyperlocal PR
This guest post is by Lynn Schwartz, president and co-founder of Newsmaker Group. She can be found on Twitter and LinkedIn. The way consumers navigate their local marketplace has undergone a...
View ArticleGuest Blogging Defined by the Smartest Marketers: 10 Best Guest Blogging...
Guest blogging has been a hot topic for a couple of years now. It’s one of the most efficient ways to build relationships with bloggers through great content…but only if done right. In the huge amount...
View ArticleThe Worst Marketing Disasters of 2013 by @RJohnP
So it’s Friday 13th, a notoriously unlucky day for some but with it also drawing to the close of two thousand and THIRTEEN has this been an all round unlucky year – and more importantly, has it been...
View ArticleCanada’s Competition Bureau Escalates Google Antitrust Investigation
Canada’s Competition Bureau (CCB) has indicated that it will proceed with a formal antitrust investigation against Google. The CCB had been engaged in a preliminary inquiry. A new CCB court filing...
View ArticleIn These Steps: Synergize Your Digital Marketing Team by @AllieGrayFree
As large organizations and agencies continue to broaden their digital capabilities, they can count on having to deal with multiple challenges. Why? Digital marketing has become more complex in the...
View Article7 Steps to a Successful PPC Audit by @yummytork
I interviewed the top guy on my team at Disruptive to come up with this list of the top 7 steps to a successful PPC audit. These steps are based on answers and research provided mainly by Johnathan...
View Article3 E-commerce Start-up Marketing Tips to Level the Competition by...
Let’s face facts: e-commerce isn’t the Wild West it was just a few short years ago. Amazon has virtually monopolized the sector, and niche opportunities are disappearing fast. To be a successful...
View ArticleWeekly Feature for Fashion & Beauty Fanatics: Q&A with Ayoka Lucas of...
Photo by Sebastian Smith When Ayoka Lucas has an idea, she turns it into an action. Her drive, determination and love for style has netted her a thriving career in the fashion world, so we chatted...
View ArticleYahoo! Secured Search Rolls Out
Jan 22nd Yahoo! is currently rolling out secured search, which prevents sending referrers to unsecured sites. The roll out is ongoing, but currently they do pass data to secured sites. Unlike Google’s...
View ArticlePR Tips from Guinness World Records’ Senior PR Manager
From the world’s tallest man to the world’s longest moustache, Guinness World Records’ holds the world’s most fascinating factoids. We sat down with senior PR manager Jamie Panas to talk about her...
View ArticleThe SEJ x SMX West Speaker Interview Series: Rand Fishkin by @wonderwall7
Photo via http://moz.com/about/team/randfish I had the opportunity to interview five marketing experts who are speaking at SMX West as part of SEJ’s partnership with Third Door Media. Be sure to...
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